In a world of complex global partnerships, one critical factor is often underestimated: strategic communication. Whether shaping a cross-border business venture or a government agreement, how we communicate determines how we build trust, foster clarity, and achieve success.
To spotlight this vital aspect of partnership, TheDialog.net, INDIEN aktuell, and their partners invite you to a high-impact workshop on June 26, 2025, during India Week Hamburg. The session focuses on how storytelling, brand positioning, and media strategy can unlock the true potential of Indo-German collaborations.
Why This Workshop Matters
Communication is often treated as a final step — a press release or post-event summary. But as Sunanda Rao Erdem, Co-founder of TheDialog.net and Managing Director at Seraphim Communications, puts it:
“Communication is not an afterthought; it is the infrastructure that builds trust, relevance, and longevity in Indo-German partnerships.”
As India and Germany strengthen ties across sectors — from sustainability and innovation to education and mobility — there’s a growing need to ensure that the stories we tell are culturally resonant, strategically positioned, and effectively delivered.
Workshop Details
Title: Positioning Partnerships: Indo-German Business Dialogue
Date: Thursday, 26 June 2025
Time: 12:00 – 14:00 hrs
Venue: Behörde für Wirtschaft und Innovation, Alter Steinweg 4, 20459 Hamburg
Languages: German & English
Entry: Free (with prior registration – limited capacity!)
Register here: https://shorturl.at/Jn5c2
What You’ll Gain
- Frameworks for strategic storytelling in Indo-German settings
- Tools to build visibility, trust, and narrative clarity across borders
- Insights into what drives or derails international communication
- Access to top leaders from business, diplomacy, and media
- An opportunity to network with peers and decision-makers over lunch
Whether you’re crafting a bilateral campaign, managing partnerships, or leading international strategy, this session offers practical value for anyone working at the Indo-German intersection.
Keynote & Speakers
Keynote Address:
Sunanda Rao Erdem, Co-founder, TheDialog.net & MD, Seraphim Communications
Opening Remarks:
Soumya Gupta, Consul General of India in Hamburg (TBC)
Hauke Braun, Director, WTSH
Britta Puchert, Ministry of Economy, Hamburg
Panelists:
Anandi Iyer, Director, Fraunhofer Office India
Dr. Dirk Troendle, MD, ITM GmbH
Hans Jürgen Rüpcke, CEO, Seniorenresidenz Rüpcke GmbH
Sanjay Tambe, MD, Longhouse Partners GmbH
Vineeta Desai, MD, Bridge Now GmbH
Agenda Highlights
Welcome Address: Rakesh Veauli, MD, Veauli Techniks GmbH
Keynote on Strategic Storytelling by Sunanda Rao Erdem
Panel Discussion with senior Indo-German leaders on how communication shapes business, diplomacy, and engagement.
Final Call to Register
If you’re a business leader, policymaker, communicator, or changemaker working between India and Germany, this workshop offers tools and insights to reframe your approach to messaging and cross-cultural impact.
Seats are limited — and filling fast.
Register now to be part of the conversation:
https://shorturl.at/Jn5c2
