The German National Tourist Office (GNTO) India has concluded its major 2025 four-city roadshow spanning Delhi, Bengaluru, Chennai, and Mumbai from November 17–20. Each event drew over 120 travel agents, signalling the country’s growing importance as one of Germany’s strongest outbound markets.
The multi-city roadshow brought together leading global tourism partners—including Lufthansa Group, Rail Europe, Visit Berlin, and Value Retail—to present Germany’s expanding portfolio of travel experiences to India’s travel trade.
India continues to be a vital market for Germany, with 650,000 overnight stays by Indian visitors recorded till September 2025, placing the country among Germany’s top three European destinations for Indian travellers. The average stay has also increased to 9.6 days, underscoring a rising preference for immersive and experiential travel.
‘Enthusiasm Is Growing’: GNTO India Hails Strong Turnout
Romit Theophilus, Director for Marketing & Sales Office, GNTO India, said the response reflected a market with accelerating momentum. “We are thrilled by the remarkable enthusiasm and strong turnout at our 2025 India Roadshow. The growing momentum we are seeing in the Indian market is truly exciting, and the interest in Germany as a travel destination continues to rise,” he said.
He added that GNTO’s collaboration with global tourism brands further strengthens Germany’s positioning in India. “The partnership with leading brands like Lufthansa, Value Retail, Visit Berlin and Rail Europe only strengthens our position in India, and we are confident that Germany will continue to capture the imagination of Indian travelers in the coming years.”
German Experiences Match Indian Traveller Trends
The roadshow emphasised that Germany’s tourism offerings—historic cities, cultural heritage sites, scenic landscapes, luxury shopping, air-rail connectivity, and modern urban culture—align closely with the preferences of the evolving Indian traveller.
Charming cityscapes, world-class museums, contemporary design, natural beauty, and strong air links with India have made Germany particularly attractive for families, FIT travellers, young explorers, and luxury seekers.
GNTO Unveils 2026 Themes: City Life, Cuisine, Weddings & Winter Magic
GNTO India announced a robust thematic roadmap for 2026, designed around emerging Indian travel motivations and Germany’s diverse strengths.
City Life: Germany’s Urban Pulse
A renewed focus on metropolitan culture, iconic landmarks, art, nightlife, and modern experiences—ideal for Indian travellers drawn to vibrant city discovery.
Culinary Germany: A Gastronomic Spotlight
Showcasing Germany’s rich food culture ranging from gourmet and Michelin-starred dining to regional dishes and hands-on culinary trails. With Indian travellers increasingly choosing food-led travel, the campaign aims to deepen cultural engagement.
Honeymoon & Wedding Travel: A Growing Opportunity
With Indian couples seeking unique, intimate, and scenic destinations, GNTO will highlight:
- fairytale castles
- romantic old towns
- luxury resorts
- regions such as Bavaria, the Black Forest, and Saxony; Ideal for honeymooners, destination weddings, and pre-wedding shoots.
Season’s Greetings: Germany’s Winter Wonderland
A beloved theme showcasing Christmas markets, festive ambiance, winter events, and cozy holiday traditions—highly popular with Indian families and couples.
Strengthening Indo-German Travel Links
With rising numbers, longer stays, and growing interest in experience-led travel, Germany is doubling down on its India engagement. The 2025 roadshow and the expanded 2026 themes signal GNTO India’s commitment to ensuring Germany remains a preferred destination for Indian travellers in the years ahead.
Germany’s mix of heritage, innovation, culture, and natural beauty—backed by strong partnerships and expanding connectivity—continues to position it as one of Europe’s most compelling travel choices for India’s outbound market.
