Indian Toy Manufacturers Triumph at Nuremberg International Toy Fair with Over $10 Million in Orders

Indian toy manufacturers have struck gold at the Nuremberg International Toy Fair in Germany, securing orders exceeding $10 million during the five-day event held from January 30 to February 3, 2024. The stellar success is attributed to the Indian government’s strategic initiatives, including mandatory quality norms, increased custom duties, and the implementation of the National Action Plan on Toys (NAPT), all of which have fostered the production of high-quality toys, gaining widespread acclaim on the international stage.

Amidst a growing international presence, the Indian toy industry showcased its prowess, competing effectively with global players. Notably, wooden toys and educational learning toys emerged as the stars of the show, captivating the interest of buyers from countries such as the US, UK, South Africa, and Germany. With over 55 participants from India, the manufacturers reported a shift in the buyers’ approach, recognizing India as a lucrative alternative sourcing destination.

Indian Prime Minister Shri Narendra Modi’s ‘Toyeconomy’ vision is transforming India into a sought-after destination for toy manufacturing. The Nuremberg Toy Show witnessed international recognition of ‘Made in India’ toys, leading to increased orders and potential joint ventures with global players. Indian manufacturers expressed their enthusiasm for international partnerships, signaling a bright future for the domestic toy industry.

The international success of ‘Made in India’ toys is reflected in a 52% decrease in toy imports from $332.55 million (FY 2014-15) to $158.7 million (FY 2022-23). In contrast, toy exports soared by 239%, rising from $96.17 million (FY 2014-15) to $325.72 million (FY 2022-23). With a successful debut in Germany, Indian toy manufacturers are eyeing collaborations with internationally renowned players, including Snapdeal and Walmart.

As the Nuremberg International Toy Fair concluded on February 3, 2024, it marked a turning point for the Indian toy sector. With over 2,000 exhibitors from 65 countries, the collaborative efforts between the government and the industry have positioned India’s toy sector for unprecedented success in the global market. The stage is set for further growth, innovation, and international partnerships in the dynamic world of toys.