At this year’s IFA Berlin, one of the world’s largest consumer electronics exhibitions, India’s homegrown wearable maker Noise broke into the global spotlight by securing the coveted “Best of IFA” award. The recognition, given by international publications including TechRadar, placed the Indian company alongside long-established technology giants that traditionally dominate the event.
IFA Berlin 2025, held from September 5–9, drew exhibitors and innovators from across the globe, with new launches spanning AI-powered devices, smart home technologies, and advanced wearables. The event also saw the debut of the inaugural IFA Innovation Awards, highlighting trends like sustainability, connected lifestyles, and the premiumisation of everyday tech.
Recognition for Indian Tech on a Global Stage
Noise earned the award for its new line of wearables designed to compete in global markets. Industry observers noted that the accolade is not just about one company but reflects the increasing global competitiveness of Indian consumer tech.
Gaurav Khatri, co-founder of Noise, said the honor shows how an Indian startup can “stand shoulder to shoulder with global names and be celebrated for innovation,” underlining a broader story of Indian ingenuity making its mark internationally.
India’s Wearable Market Goes Global
India has become one of the fastest-growing markets for connected devices, and homegrown players are increasingly looking outward. According to IDC data for Q2 2025, Noise holds around 30% of India’s smartwatch market, while global shipments of wearables from India have also risen sharply.
At IFA, analysts pointed out that the company’s expansion into premium European retail spaces such as Berlin’s KaDeWe and Paris’s Printemps signals how Indian consumer brands are beginning to test global waters—something largely confined to Chinese, Korean, and American players until recently.
IFA 2025 Trends
This year’s IFA was dominated by conversations around AI integration, sustainability, and health-focused wearables. TechRadar’s “Best of IFA” awards went to brands that showcased not just sleek hardware but also practical consumer applications. Noise’s win was part of a larger list that also featured global majors like Samsung, Lenovo, and Philips, showing that the Indian brand is now competing in the same league.
Closing Note
Noise’s recognition at IFA Berlin 2025 may be a milestone for the brand, but more importantly, it signals a wider shift in perception of India’s role in global consumer technology. As Indian companies expand from domestic dominance to international recognition, their presence at events like IFA points to a new phase where “Made in India” tech is being taken seriously on the world stage.
