Madhya Pradesh is set to position itself as a premier offbeat travel destination at ITB Berlin 2025, one of the world’s largest and most influential travel trade fairs. Scheduled from March 4 to March 6 at Messe Berlin, the state’s participation is a strategic move to attract international tourists, strengthen global partnerships, and promote its diverse cultural, historical, and nature-based tourism offerings.
With a unique blend of heritage sites, wildlife experiences, and responsible tourism initiatives, Madhya Pradesh is aiming to appeal to travelers seeking immersive Indian experiences beyond conventional tourist circuits.
Showcasing a Rich Cultural and Architectural Legacy
At ITB Berlin 2025, Madhya Pradesh plans to highlight its architectural marvels and UNESCO World Heritage Sites, making a strong pitch for heritage tourism.
Key attractions to be promoted include:
• Khajuraho Group of Temples, famed for their intricate sculptures and cultural significance.
• Ahilya Bai Fort, a symbol of India’s royal heritage.
• Lalbagh Palace, an opulent structure reflecting the grandeur of Madhya Pradesh’s princely past.
• Orchha, a historic town offering a mix of palaces, cenotaphs, and adventure experiences like river rafting.
These destinations are expected to draw European travelers with a keen interest in history, architecture, and cultural exploration.
Wildlife and Eco-Tourism: A Major International Attraction
Madhya Pradesh, often referred to as the “Tiger State of India,” boasts some of the country’s most well-preserved wildlife reserves. The state will use its presence at ITB Berlin to highlight its commitment to wildlife conservation and eco-tourism.
Featured attractions include:
• Satpura Tiger Reserve, a paradise for wildlife photographers and nature lovers.
• Bandhavgarh and Kanha National Parks, home to thriving tiger populations and diverse ecosystems.
• Pachmarhi Biosphere Reserve, a UNESCO-listed site known for its pristine forests and waterfalls.
By promoting sustainable wildlife tourism, Madhya Pradesh aims to attract eco-conscious travelers who prioritize responsible travel experiences.
Commitment to Sustainable and Community-Driven Tourism
Madhya Pradesh has been focusing on sustainable tourism practices that benefit local communities and preserve the environment. At ITB Berlin, the state will emphasize initiatives such as:
• Community-based tourism, ensuring that local populations benefit from tourism growth.
• Eco-friendly accommodations and nature-based experiences, aimed at reducing the carbon footprint.
• Solo and women-friendly travel programs, positioning Madhya Pradesh as a safe and welcoming destination.
With a growing trend toward ethical tourism, the state’s emphasis on sustainability aligns with global traveler preferences.
Adventure and Wellness Tourism: Catering to Global Trends
Recognizing the increasing demand for adventure and wellness tourism, Madhya Pradesh is set to promote experiences that cater to both thrill-seekers and those seeking relaxation.
• Orchha River Rafting, offering a blend of history and adrenaline-filled adventure.
• Pachmarhi Hill Station, a serene retreat known for trekking and wellness tourism.
• Spiritual tourism in Ujjain and Omkareshwar, two of India’s most revered religious sites.
By integrating spiritual, adventure, and wellness tourism, the state aims to expand its appeal to a diverse range of international travelers.
Strengthening Global Partnerships and Tourism Investment
Madhya Pradesh’s participation in ITB Berlin 2025 is part of a broader effort to engage with global travel markets, particularly in Europe. Germany has been identified as a key source market, and the tourism board has already been working closely with German travel trade representatives.
A delegation led by Bidisha Mukherjee, Additional Managing Director of Madhya Pradesh Tourism Board, will engage in B2B meetings at Hall 5.2, Stand 227.
These discussions will focus on:
• Expanding partnerships with European tour operators to boost international visitor numbers.
• Encouraging investment in the state’s tourism infrastructure.
• Promoting lesser-explored destinations beyond India’s mainstream tourist hotspots.
Madhya Pradesh has also participated in other major international travel expos, including FITUR in Spain and WTM in London, as part of its global outreach strategy.
Positioning Madhya Pradesh as a Future-Ready Travel Destination
The growing demand for offbeat travel destinations, sustainable tourism, and cultural experiences has placed Madhya Pradesh in a strong position to attract global visitors. By focusing on heritage conservation, eco-tourism, and international collaborations, the state is set to emerge as a key player in India’s tourism landscape. As global travelers seek destinations that offer authenticity, adventure, and responsible tourism, Madhya Pradesh is making a compelling case for why it should be on every international traveler’s itinerary.
