Image Credit: Reliance Retail
Reliance Retail Limited (RRL) has signed an exclusive distribution agreement with Germany-based cosnova Beauty to introduce essence—Europe’s top-selling cosmetics brand by units sold—to the Indian market. The partnership marks a significant expansion of RRL’s fast-growing beauty and personal care portfolio.
As the official distributor, RRL will roll out essence across major beauty retail destinations nationwide. Founded in 2002, essence is known for its “Make Beauty Fun” philosophy and offers playful, accessible, and affordable makeup products.
More than 80% of the brand’s portfolio is manufactured in Europe, and the company refreshes nearly half of its product range twice a year—keeping its offerings trend-driven and highly competitive.
The partnership comes shortly after Reliance Retail Ventures Limited (RRVL) made a minority investment in UK-based FACEGYM in July, signalling a continued push by Reliance into global beauty and skincare collaborations.
RRL operates under RRVL, the holding company for all retail businesses of Reliance Industries Limited (RIL).
