In most high-level Indo-German engagements, whether in sustainable development, mobility, education, or innovation, there’s intense focus on strategy, policy, and funding. Yet one vital piece often remains overlooked: Communication, an aspect which was either done half-heartedly or much ignored till now.
For too long, communication has been treated as a supporting act- an afterthought once agreements are signed and partnerships announced. However, having spent many years navigating the space between Indian and German institutions, I’ve seen firsthand how poor or unclear communication can stall even the most well-intentioned collaborations and how good communication can transform them.
At India Week Hamburg 2025, March 26, I’ll be contextualising the session “Positioning Partnerships: How Communication Shapes Indo-German Engagement,” where the topmost stakeholders in this space will examine why communication must be seen not as decoration, but as a vital infrastructure in the ecosystem of businesses and G2G corporations.
In my workshop, I’ll seek to explain how culturally intelligent messaging, strategic storytelling, and consistent engagement can build trust, bridge differences, and ultimately determine the success of a partnership- at all levels.
This session isn’t just a conversation- it’s a call to action for policymakers, business leaders, academics, and communicators alike. Alongside a panel discussion and interactive workshop, the session will offer practical insights for anyone working to strengthen Indo-German ties in a fast-changing world.
In an era of competing narratives and global uncertainty, how we communicate is how we lead. It’s time we give it the attention it deserves.
Looking forward to meet and exchange notes.
Join the Workshop at India Week Hamburg 2025
To spotlight this vital aspect of partnership, TheDialog.net, INDIEN aktuell, and their partners are hosting a high-impact workshop during India Week Hamburg on June 26, 2025. The session will focus on how storytelling, brand positioning, and media strategy can unlock the full potential of Indo-German collaborations.
Workshop at a Glance:
Title: Positioning Partnerships: Indo-German Business Dialogue
Date: Thursday, 26 June 2025
Time: 12:00 – 14:00 hrs
Venue: Behörde für Wirtschaft und Innovation, Alter Steinweg 4, 20459 Hamburg
Languages: German & English
Entry: Free (prior registration required – limited seats!)
Registration Link: https://shorturl.at/Jn5c2
Key Highlights:
Strategic storytelling frameworks for Indo-German settings
Tools to boost visibility, clarity, and narrative alignment
Panel discussion with senior business, diplomacy, and media leaders
Speakers Include:
Sunanda Rao Erdem – Co-founder, TheDialog.net & MD, Seraphim Communications
Soumya Gupta – Consul General of India in Hamburg (TBC)
Anandi Iyer – Director, Fraunhofer Office India
Dr. Dirk Troendle – MD, ITM GmbH
Hans Jürgen Rüpcke – CEO, Seniorenresidenz Rüpcke GmbH
Sanjay Tambe – MD, Longhouse Partners GmbH
Vineeta Desai – MD, Bridge Now GmbH
Rakesh Veauli – MD, Veauli Techniks GmbH (Welcome Address)
Britta Puchert – Ministry of Economy, Hamburg
Hauke Braun – Director, WTSH
Don’t miss this unique opportunity to reframe how communication can become the cornerstone of successful Indo-German engagement.
Register now to secure your seat: https://shorturl.at/Jn5c2
About the Author: Sunanda Rao Erdem is the key speaker for the session “Positioning Partnerships: Indo-German Business Dialogue” at India Week Hamburg 2025. She is the Co-Founder of TheDialog.net and Founder & CEO of Seraphim Communications, a strategic PR firm focused on the Indo-German space. She was previously Managing Director at CNC Communications, Munich.
